Marketing and sales team of LIPAKINDIA LIFE SCIENCES work as the health administrator satisfying the needs of community. The optimum health care services are rendered through lipakindia brands which are being considered as a vital source of health within the end consumers.
The four guiding principles that derives the marketing strategy of lipakindia are..
Marketing platform of lipakindia delivers the huge benefit of products through ethically designed promotional strategies. Essentially,these criteria ensure that a products will be promoted in the marketplace with a message that is focused, competitively advantageous, relevant and evocative to target audience segments, clinically supportable, and sustainable over time.
Lipakindia marketers try to ensure that their product doesn’t either go out of fashion or be entirely superseded by alternative medicines. The continuous medical education programs by lipakindia ensure our practitioner that long term relationship building with their patients will be regarded as the rationale for the adequate treatment. For us brand loyalty is an integral part of value adding processes for our doctors and end users.
There is no set formula to devising the marketing and sales strategies. Every product of lipakindia is different and respectively faces its own unique confluence of factors influencing its performance over time. The parameters are defined with respect to sales and market share and each of these parameters should be reviewed as frequently as possible through external market conditions, other corporate priorities, pricing changes, and new or revived competitors.
Continuing to meet a genuine need is of crucial importance for us, it means offering a product that deals with customer need that recognise by them for their patients in the mainstream marketplace.
Lipakindia Distribution department has been the forefront of Marketing and sales efforts by anticipating the customer need investing in the resources to meet those needs, and delivering consistently and reliably. We strive each day to earn the trust of health system pharmacies that depend on our distribution strength. Our entire organization is driven to deliver to health system pharmacies — empowering you to deliver the highest quality patient care.
The Sales Department is one of the vital departments of the Marketing Division. About 10 Medical Promotion Officers around the country promote the company’s brands to the doctors. They are well supervised by the Field Managers, Regional Sales Managers and Assistant Sales Managers. The department is lead by the National Sales Manager.
This team is well trained and plays the major role in promoting the products to the customers throughout the country.
The Product Management team is one of the core teams of the Marketing Division. The team consists of Business professionals who are professionally skilled. The team plays a crucial role in marketing strategy formulation and strategy execution (through the field staff) leading to Brand Building and Brand consolidation.
Mr.K Ragunathan, (48)
Chairman
The pharmaceutical industry needs a high level of consistency in terms of quality of drugs and medicines they manufacture and continue to strive for honouring commitments to clients. Globally there have been concerted efforts to monitor quality and regulate pharma operations for quality health care being extended to the target population.
Towards this end, we at Lipak India are constantly evolving to newer heights by placing our focus on Products, Processes and People as central themes to guide our business philosophy. With Innovation being a value driver, our strategic planning started in early 2011 with an ideation session analysing Lipak India's current strengths, weaknesses, opportunities and threats. We will be continuing our dialogue on strategic planning throughout the next several months, looking at financial health, research and development focus, management structure, operational efficiency, risk management, stakeholder communication, shareholder wealth creation and corporate social responsibility.
By the end of this process, we will be credited with a clear road map that will help us navigate smoothly through the challenges ahead.
Over the last decade many pharma organisations across India have started adopting various excellence initiatives. These initiatives are supposed to aid organisations in creating value and help face the challenging business needs. Let me hasten to add that Lipak India has seized this opportunity by adopting certain companywide initiatives such as management restructuring, venturing into newer business portfolios, enterprise resource planning, setting up HR governing council and adoption of operational excellence cell apart from culling out task force teams in quality and R&D with a view to provide the best pharma solutions to our esteemed clients
Lipak India stands today as one of the few distinguished vertically integrated pharmaceutical companies with a robust product portfolio produced out of our own approved manufacturing facilities, both in the areas of API and Formulations, with enviable longstanding business partnerships.
Over the years, we have grown from strength to strength and our global team of more than 9,500 scientists, technicians, sales, marketing, financial, manufacturing, quality, administrative and other business professional’s work together to achieve our global mission - "Committed to healthier life”.
We are sure that with the continued support and patronage of all our stakeholders, Lipak India will continue to enjoy the saga of business excellence in the healthcare sector in the coming periods, cutting across geographical boundaries.
We are Lipak India Ltd. “A global pharmaceutical company with great commitment to a healthier life".
