MARKETING

Marketing and sales team of LIPAKINDIA LIFE SCIENCES work as the health administrator satisfying the needs of community. The optimum health care services are rendered through lipakindia brands which are being considered as a vital source of health within the end consumers.

The four guiding principles that derives the marketing strategy of lipakindia are..

Knowledge Based Promotion:

Marketing platform of lipakindia delivers the huge benefit of products through ethically designed promotional strategies. Essentially,these criteria ensure that a products will be promoted in the marketplace with a message that is focused, competitively advantageous, relevant and evocative to target audience segments, clinically supportable, and sustainable over time.

Building Loyalty:

Lipakindia marketers try to ensure that their product doesn’t either go out of fashion or be entirely superseded by alternative medicines. The continuous medical education programs by lipakindia ensure our practitioner that long term relationship building with their patients will be regarded as the rationale for the adequate treatment. For us brand loyalty is an integral part of value adding processes for our doctors and end users.

Parameters Not Formulas:

There is no set formula to devising the marketing and sales strategies. Every product of lipakindia is different and respectively faces its own unique confluence of factors influencing its performance over time. The parameters are defined with respect to sales and market share and each of these parameters should be reviewed as frequently as possible through external market conditions, other corporate priorities, pricing changes, and new or revived competitors.

Meeting the Genuine need:

Continuing to meet a genuine need is of crucial importance for us, it means offering a product that deals with customer need that recognise by them for their patients in the mainstream marketplace.

Sales and Distribution

Lipakindia Distribution department has been the forefront of Marketing and sales efforts by anticipating the customer need investing in the resources to meet those needs, and delivering consistently and reliably. We strive each day to earn the trust of health system pharmacies that depend on our distribution strength. Our entire organization is driven to deliver to health system pharmacies — empowering you to deliver the highest quality patient care.

Sales Department

The Sales Department is one of the vital departments of the Marketing Division. About 10 Medical Promotion Officers around the country promote the company’s brands to the doctors. They are well supervised by the Field Managers, Regional Sales Managers and Assistant Sales Managers. The department is lead by the National Sales Manager.

This team is well trained and plays the major role in promoting the products to the customers throughout the country.

Product Management Department

The Product Management team is one of the core teams of the Marketing Division. The team consists of Business professionals who are professionally skilled. The team plays a crucial role in marketing strategy formulation and strategy execution (through the field staff) leading to Brand Building and Brand consolidation.